about us

Essentially our business is establishing yours! John F. Marshal is in the business of establishing successful SMMEs with the emphasis on successful! This is achieved by co-operation and in-depth consultation with the client.  All aspects of a potential enterprise are discussed planned, presented and finally built to your specifications. We provide our expertise in agriculture and industry and strengthen it with quality agricultural products and industrial supplies, including poultry supplies and fruit and food processing equipment.

Find out all you need to know about us below

SINCE 1896

John F Marshall was started by John Frederick Marshall in 1896. Originally a Feed and Grain Merchant, the company was situated in Gauteng in the area now known as Orange Farm. Within a short space of time a range of Poultry Supplies and Equipment was added to the offering of Feed and Grain products. These products were all manufactured from galvanized sheet metal and included the traditional "oval hole feeders", "one gallon double wall water font", "pullet feeders", "hanging feeder" and many more. The "Marshall" egg incubator was a paraffin powered wood incubator, manufactured from solid oak wood - impossibly expensive by today's standards. Eventually, the company was sold to new owners who discontinued the Feed and Grain merchandising and just continued with the Poultry Hardware. The company advertised its wares in the local Johannesburg Newspapers, as well as the Agricultural Weeklies. Catalogues were available on request, and orders were accepted from across the country for delivery by the postal services, rail or courier.

John F Marshall is currently a division of Vera Cruz (Pty) Ltd, a specialist sheet metal manufacturer. As can be seen from the content of our website, our product range is more comprehensive than ever, now including more poultry supplies and equipment as well as increased agricultural products, including fruit and food processing, and the quality is world class.


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No 6 Jonas Road,

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